The Trusted Agent standard

Know exactly who you are trusting.

Anyone can call themselves an insurance agent. A Trusted Agent has been verified against a published standard: state-licensed, appointed with A-rated carriers, cleared by those carriers, and reviewed on product knowledge and ethics. When you see the check, that work is already done.

Directory search launching soon.

01

State-licensed

We confirm an active life insurance license through the national producer database, matched to the agent's National Producer Number.

02

Carrier-appointed

We confirm live appointments with real A-rated carriers, so the agent can actually write the coverage they recommend rather than only quote it.

03

Carrier-cleared

Carriers run their own background and character screening before they appoint an agent. We confirm those appointments are active and in good standing.

04

Quality-reviewed

The agent passes our product-knowledge and ethics assessment and signs the Trusted Agent code of conduct.

What the check means

A standard you can check, not a badge someone bought.

Trusted Agent publishes what verification requires and applies it the same way to every agent. A subscription buys a listing in the directory. It does not buy the check, and it cannot keep the check if a credential lapses.


  • Verification is re-checked annually.
  • It is re-checked immediately on notice of a license lapse, a terminated appointment, or a regulatory action.
  • Money buys directory placement, never the check.
  • Trusted Agent is not an insurer and does not sell insurance.

How verification works

Every step has to clear.

  1. Step 01

    Identity and license

    The agent is matched to their National Producer Number and the license is confirmed active and unencumbered in every state they list.

  2. Step 02

    Carrier appointments

    Appointments with A-rated carriers are confirmed live and in good standing, which also evidences the carriers' own screening.

  3. Step 03

    Knowledge and ethics

    The agent sits our product-knowledge and ethics assessment and signs the Trusted Agent code of conduct.

  4. Step 04

    Review and publish

    Only after every prior step clears does the agent receive the check and a verified profile.

  5. Step 05

    Ongoing monitoring

    Verification is re-checked annually, and immediately on notice of a lapse, a terminated appointment, or a regulatory action.

For agents

Apply for verification.

If your license is active and your carrier appointments are in good standing, you can apply. Once verification clears you earn the check and a verified profile — your photo, your carriers, and your calendar — that a client can call, save, and share in one tap.

$7.99 per month · Cancel anytime · The check is earned, not purchased

Verified listing

$7.99 / month

Your profile

trustedagent.life/your-name

Review cycle

Annual, plus on notice of any change to a license or appointment.